Adidas

In collaboration with Adidas Originals, Probably A Label once again fused music, food, fashion and digital collectibles into one immersive experience.

The journey began with a music installation at Adidas' global flagship store in NY, attended by six hundred guests and capped off by a surprise performance from Vic Mensa.

The event marked the launch of Probably Pizza, a nod to Jeremy Fall's culinary roots. The brand aims to unite people through food, music and collectibles.

A QR code scan at our Probably Pizza free pop-up truck rewarded fans further, granting access to a limited Supermarket x Warner Records x Adidas NFT.