The Poser Party

Poser Party was created via Probably a Label’s ‘Studio A’, and was designed to revolutionize artist-fan engagement through an interactive entertainment and music brand.

The group is represented by a dance collective of three satirical, virtual artists - Traphouse George, New Age Jimmy, and Steroid Ron.

These characters were created by renowned art director John Malta and multi-platinum producer Subgroover, who have previously collaborated with prominent brands and artists such as Complex, Netflix, Tiesto, and Steve Aoki.

Poser Party artist personas are driven by a community-first ethos, with fans actively participating in shaping their musical careers through voting on proposals, musical direction, and treasury governance.

Holders are granted access to token-gated communities, gamifying the artist journey for collectors and facilitating a novel, interactive fan experience.