Shilly (Bored Ape Yacht Club)

Shilly is an artist born out of his virtual identity powered by a scene of music fans and storytellers, blending together the relationship between artist and community.

Holders have become collaborators with the ability to co-write music with Shilly’s band, becoming a part of his ongoing story and influencing everything from his style to the music he drops.

Probably A Label’s ‘Studio A’ supported the project through partnership, promotion and marketing, selling out the drop in record time.